In one world — my years in viral media and big tech— I honed in the science of effective, scroll-stopping content. I saw how data, measurable goals, and rigorous strategy can act as a high-octane fuel for a brand. I learned how to look at insights and see the heartbeat of an audience.
In the other world — this film and music production company that I share with my husband— I live for the art. I know that if a piece of content doesn’t have a soul, no amount of strategy can save it.
At Papereverie Productions, I bridge that gap.
I’m a Jill-of-many-trades who believes that data shouldn’t be a cage for creativity; it should be its foundation. My goal isn't just to make something that looks beautiful or sounds professional. It’s to produce content that ladders to a goal without losing its humanity.
I’m here to prove that you don’t have to choose between a data-driven strategy and a heart-centered story. You just need a producer who knows how to speak both languages.
Hi, I’m Ashley Monda.
I’ve spent the last decade navigating two worlds that often feel at odds.
My Approach
Data-Fueled Decision-Making
I don’t believe in guessing. Having spent years at the highest levels of digital strategy, I view data as the compass that guides the creative journey.
Before a single frame is shot, I look at the why and the who. I analyze goals, audience behaviors, and measurable benchmarks to ensure the creative path is paved with intention.
Here, the science doesn't dictate the art; it provides the oxygen it needs to reach the right people and stay there.
Executional Rigor
Great ideas are only as good as their delivery. My approach is built on a foundation of operational excellence and a respect for craft.
Whether I’m navigating the complexities of a multi-platform campaign or managing the technical nuances of a production set, I bring the same level of discipline and attention to detail.
I ensure that budgets are respected, timelines are met, and the final output is polished to a professional shine, without ever losing the raw spark that makes a story worth telling.
Seasoned Intuition
You can’t always quantify a feeling, but you can certainly cultivate it.
With 15+ years across film and media, I rely on a deep-seated creative standard. It’s a guiding light built in the creative trenches: knowing when a scene needs more air, when a melody needs more grit, or when a brand message needs to step back to let some humanity shine through.
This is where the nuance lives: in the ability to make sharp choices that protect the integrity of the content while laddering to the goal of it.
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“Ashley is an extraordinary project manager and collaborator. I fully trust her representing the Google brand with creators. Her work is highly effective in reaching Gen Z at scale, and the continued success is reflected in strong results.”
– Tobi Rauscher | Head of Influencer Marketing, Google
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“Ashley has a fantastic creative mind that extends beyond video. Her energy and drive permeates team members on every project she leads, offering a much needed spark across the marketing and content department as a whole.”
– Jason Sinclair | VP Marketing, Trusted Media Brands
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"Ashley is easily one of the most talented video coordinators and producers I’ve ever worked with. She has an uncanny ability to make talent feel at ease, and delivers well-timed feedback to get the most out of you. She’s a joy to work with.”
– Darren Murph | Global Editor-in-Chief, TechRadar
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“Ashley’s excitement is contagious. She sees the possibility and potential success in every endeavor our team approaches (big or small), which fortifies our dedication to continue to strive for excellence.”
– Krystle Champagne | Executive Producer, Refinery29
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“Ashley is relentless and determined to do outstanding work; she goes into laser-focus mode and buries herself in the project until it’s complete. We really miss her friendly personality and sense of humor, too!”
– Evan Horisk | VP, Tane Digital Video
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“Ashley has created some of our office’s most engaging and memorable videos. She has brought an unwavering commitment to her work here, along with a positive outlook and always a smile.”
– Michelle Maggs | Executive VP, Weber Shandwick
What we do after-hours.
From years of long-distance longing, we turned our falling-in-love era into sound.
Taking lyrics from our archived letters, texts, and voicemails together, Papereverie’s music project, Bookmarks, releases indie pop that feels like a private conversation.
Our sound? A blend of dream pop atmosphere and folk-tinged intimacy. We’ve been honored by comparisons to the ethereal textures of Beach House and the moody trip undertones of Portishead.
From scoring films to soundtracking the quiet moments of real life, we brought Bookmarks back in 2026 with new music that continues our exploration of distance, devotion, and the spaces in between.
Listen on Spotify | Apple Music | Soundcloud. See behind-the-scenes of us making the music on Instagram.