I’ve spent the last decade navigating two worlds that often feel at odds.

In one world — my years at Refinery29, BuzzFeed, and Google— I honed in the science of effective, scroll-stopping content. I saw how data, measurable goals, and rigorous strategy can act as a high-octane fuel for a brand. I learned how to look at data and see the heartbeat of an audience.

In the other world — the one I share with my husband, built on 35+ years of combined experience in filmmaking and music production— I live for the art. I know that if a piece of content doesn’t have a soul, no amount of data can save it.

At Papereverie Productions, I bridge that gap.

I’m a Jill-of-many-trades who believes that strategy should never be a cage for creativity; it should be its foundation. My goal isn't just to make something that looks beautiful or sounds professional—it’s to produce content that ladders to a goal without losing its humanity.

I’m here to prove that you don’t have to choose between a data-driven strategy and a heart-centered story. You just need a producer who knows how to speak both languages.